In June 2018 Israeli creator Uriya Rosenman initiated project ‘Let’s Talk Straight’. Inspired by Joyner Lucas’ ‘Im Not Racist’, he interviewed Arabs/Jews across Israel and transformed these conversations into a blunt Jew/Arab rap-battle music video. After 2 years of research and authentic mind-opening connections, Uriya partnered with Palestinian rapper Sameh SAZ Zakout and they became close friends, discussing history, family, trauma, and the complicated reality, while writing new Arabic lyrics. The video was ready and published on SM during the peak of May 2021 riots, and immediately went viral, aggregating millions of views and reaching hundreds of millions around the world through articles on CNN, BBC, and NYTimes - without any paid promotion. After serving as a mirror to society and evoking public discourse, they established a social movement called DUGRI.